Alright, so the question is whether or not we actually make our own decisions or are we actually led to a certain decision by the options given to us. The speaker on this video of TED was saying that people don't truly make their own decisions. He gives many examples of circumstances where adding or subtracting a single choice will change people's preferences. I don't believe this.
Personally, I believe that no matter what choices you are given and how much input others give you, everyone will always choose their option consciously. There is always a reason for what you choose and I don't believe that you can really be forced to choose something else. People will choose whatever choice appeals most to them with the options they are given. If people could be forced into choosing a certain option just by the choices given to them, everyone would choose the same thing. The thing is, there is always some percentage of people who will choose another option. This disproves the theory that giving certain options can force peoples' decisions.
People will always choose the option that appeals most to them. When they are given similar options, but one has something more than the other, it only makes sense to choose the better deal. With the example of a trip to Paris, a trip to Rome, or a trip to Rome with free coffee, the trip to Rome with free coffee has more than the trip to Rome alone and the trip to Paris. Obviously, people will prefer the trip to Rome with coffee, but those who prefer Paris will probably still choose Paris and just pay for their own coffee. So people will choose the more intelligent choice, but they will also choose their preference, despite the fact that other options may be slightly better.
So my happy conclusion: people will always make their own choices. You may try and influence their decision, but, ultimately, it is their choice what they choose.
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